UPDATE: Donated JCB Backhoes Helping to Rebuild Haiti

Many of you have been asking for an update on the backhoes JCB donated to Haiti following the earthquake in January of this year. The charitable organization that received the backhoes, Food for the Poor, has sent JCB a report and we wanted to share it with you:

JCB donated backhoe helps clear rubble in Haiti

Food For the Poor has been working diligently to help the people of Haiti recover from the catastrophic earthquake which struck the country on January 12th. Over the past three months we have ramped up our efforts to distribute relief aid such as food, medical supplies, and building materials as well as our project work to construct sanitation facilities, water supply, and housing.

Your donation of two backhoes has been a true God send to us at this time. To date we have used them to clear rubble, excavate sewage pits, dig out foundations, and reconstruct walls. Without this equipment our response efforts would have been less timely and more costly. Additionally, these backhoes will be extremely useful going forward as are faced with an overwhelming need for housing solutions, school construction, sanitation facilities, and other rebuilding efforts. We also plan to use these backhoes in the construction of sustainable income generating projects such as tilapia farms.

JCB Backhoe clearing rubble after the quake in Haiti

We are extremely grateful for your generosity during this time of tragedy. Thank you for assisting Food for the Poor and the people of Haiti.

– Clement Belizaire Project’s Director of Food For The Poor of Haiti


Group of motivated young men emphasizes the importance of discipline and focus

SAVANNAH, Ga. (May 24, 2010)—The sounds of laughter and learning rang through the halls at Savannah’s very own JCB facility on Wednesday, May 18. The heavy equipment manufacturer hosted 48 young men from Hubert Middle School’s Risers Academy for a day filled with education, inspiration and fun.

Savannah Risers visit JCB

The Risers Academy is a special initiative of Savannah’s Hubert Middle School that mentors boys from the Hubert neighborhood, helping them both meet and exceed their potential. Young men in the Risers Academy wear a uniform of white shirts with red ties and take special classes with tougher assignments and higher behavioral standards. The program’s name comes from a statement made by Richard Wright, a young African American man who attended school in a converted railroad box car in the mid-1800s. When a Union Army general visited the makeshift classroom, he asked what message he should take back about his experience. Wright stood up and said, “Sir, tell them we are rising.”  Wright eventually became the founder and president of Georgia State College (now Savannah State University) and the founder of two Philadelphia banks.

Mike Werner, JCB’s vice president of operations, learned of the Risers Academy through his association with the Savannah School Board’s Educational Fund Committee. This particular committee provides monetary grants to worthy school projects, and Hubert Middle School submitted the Risers Academy as a project for consideration. “Our committee was intrigued by the Risers Academy’s mission, and as a result, I got the chance to visit the school and see what the program is all about,” Werner said. “I left very impressed by the Risers Academy and how it teaches these young men that with hard work and discipline, there’s no limit to what they can achieve.”

Werner invited the Risers Academy to JCB’s North American Headquarters, giving the group an insider’s view into the heavy equipment manufacturer’s daily operations. The boys toured the facility, enjoyed lunch on site, participated in product demonstrations and learned about the importance of branding—not just for businesses and their products, but also on a personal level.

“We discussed how companies like Nike, BMW and McDonald’s, for example, all have logos that evoke certain perceptions from us when we see them,” Werner explained. “Because the Risers Academy has its own logo, I asked the group what that logo meant to them.”

The boys responded with the words “brotherhood,” “focus” and “discipline.” From there, Werner was able to help them understand how the members of the Risers Academy have in essence created their own brand. “I told them that your logo is part of your brand, as is your uniform,” Werner said. “But most importantly, we talked about how the behavior of each and every one of the boys is a part of the Risers Academy’s brand as well. In that way, they came to understand our actions have a profound impact on how we’re perceived.”

Following the branding presentation, the group met JCB employees who have taken distinct paths to their own personal definitions of success, coming from disadvantaged backgrounds or other hardships to achieve high levels of education and career achievement.

“I hope that the time these young men spent at JCB reinforced their dedication to staying the course,” Werner said. “The day’s message was that the process of learning and growing as a person never stops, but it’s up to each of us to keep pushing ourselves and make the most of our opportunities.”

World’s Best Selling Backhoe Loader Gets Even Better

JCB’s world leading range of backhoe loaders today moves further ahead of the competition with the unveiling of a new generation of machines which offer customers more versatility, productivity, cost efficiency and comfort.

JCB’s proven past in backhoe loaders stretches back to 1953 when the company first pioneered the machine. Over those six decades the company has pushed the boundaries in backhoe development and now two in every five of these machines sold anywhere in the world are made by JCB.

At Bauma the wraps came off the most efficient JCB backhoe loader ever, offering customers average fuel savings ranging from six to 16% at typical daily work rates, largely achieved through the introduction of a new EcoDig system incorporating three hydraulic pumps.

Users will be hit immediately by the striking new design of the machine, which exudes ruggedness and strength thanks to a re-styled counterweight and new vertical grille design offering an even more aggressive feel.  The sharper lines on the excavator and loader profiles contribute to the robust look, while the sloping hood retains excellent forward visibility.

In addition, the machines benefit from a host of new features including:

  • Improved cab for greater comfort
  • Power brakes providing proportional braking and fuel economy improvements

Optional features:

  • New heated front windshield – an industry first for backhoe loaders
  • An in-cab hot beverage machine
  • Combined hammer and bi-directional circuit for excellent versatility in attachment use
  • A nine metre factory-fitted hose reel for improved productivity and versatility

JCB Group Managing Director for Product Development and Commercial Operations

Tim Burnhope said: “JCB has been at the forefront of backhoe design for almost 60 years and through innovation we continue to raise the bar and offer our customers machines which have superior performance and are more cost efficient and comfortable to operate.

“The new generation of JCB backhoe loaders represent a significant investment and the result is JCB’s most efficient backhoe loader ever which has been designed with fuel economy firmly in mind.  Whether loading, roading or digging JCB’s latest generation of backhoe offers the customer a machine that works harder but uses less fuel.

“We believe the new JCB backhoe will cement our position as the world’s best selling brand in a market which we expect to grow significantly over the next five years.”

Increased Productivity

The biggest changes are under the skin. A new EcoDig hydraulic system now utilizes three hydraulic pumps to provide the same hydraulic output but at lower engine speeds, itself delivering average fuel savings of up to 15 per cent. Operators are able to select from two working modes, either Eco mode or low flow, to optimise productivity and improve machine control.

A secondary benefit of the three pump design is faster performance of the extradig extending dipper stick, further boosting productivity. The new hydraulic system and lower engine speeds also contribute to a cut in exhaust emissions and a reduction in overall machine noise levels, both inside the cab and externally.

The new backhoes come with the existing EcoRoad options of Smooth Ride System (SRS) and TorqueLock to help boost productivity further. TorqueLock reduces fuel consumption by up to 25% while increasing speed by up to 10 % and the Smooth Ride System maximizes load retention around the job site for increased productivity and operator comfort.

Power brakes are to be introduced on both 3CX and 4CX models. The system provides proportional braking throughout the pedal travel, providing operators with improved braking and reduced effort.

JCB has also redesigned the pedal position in the backhoe loader cab, with an automotive style position which improves ergonomics. The power brake design ensures that there is full brake pad release when the driver comes off the pedal. This enables operators to better maintain roading speeds and contributes to a further one per cent saving in fuel consumption.

By using the machine’s hydraulic system to supply oil for the power brakes, there is no requirement for separate brake reservoirs. This simplifies service and reduces the number of daily checks for the operator.

JCB’s EcoLoad package of options add to the enhanced productivity. The return-to-dig feature automatically resets the shovel to dig position, saving time and effort; the transmission disconnect diverts hydraulic power to the loader for faster lifting. In addition, high engine torque at low revs provides excellent pushing and hill climbing performance and limited slip differentials (LSD) provide extra traction in challenging conditions.

A new design and a new cab

The best-selling 3CX and 4CX ranges benefit from a striking redesign, incorporating sharper lines in the counterweight, grille and hood, and making best use of JCB’s bold new machine branding. The cab adopts a similar style to the JCB Fastrac, with improved run-off channels to prevent rain water collecting on the roof. The machines also benefit from independently adjustable working lights at the front and rear of the roof, providing improved visibility all around the working area in poor light conditions.

The cab is refreshed internally too, with a move to a black interior in the lower half of the cab, including the seat, which has new material to provide increased comfort and less wear. The pillars and roof lining adopt a lighter grey color, making the cab feel even more light and spacious.


JCB engineers looked for innovation in every detail in the cab, and have found a new material to cover the redesigned steering wheel, offering improved grip for the driver. The backhoes also benefit from new high quality switches, activating consoles which provide excellent light definition. The high quality switches have laser etched images that are clearly backlit, enabling clear visibility of switches at night.

JCB will be taking a lead from the automotive industry with the option of an innovative automatic heated front windshield on all 3CX and 4CX models later this year. Available in time for winter 2010, the heated windshield rapidly clears ice and misting in cold conditions, allowing the operator to get to work without delay in the morning.

Attachment Availability

A new combined hammer and bidirectional auxiliary circuit makes the fitting of attachment power circuits easier. The circuit has been designed to provide low flow and high flow across all 3CX and 4CX models, including all fixed and extending dipper variants. This greatly increases versatility for the customer as the machines are compatible with an increased number of optional attachments.

There is also the option of a new 29ft hose reel on the Hand Held Tool Circuit, that allows contractors to use hydraulic power tools alongside the backhoe loader, removing the need for separate power packs.

Taking A Break

JCB has always been at the forefront of backhoe loader design and production, leading the world in innovation and machine performance. Yet sometimes it is the small things that matter most to the operator.

In the 1970’s JCB took the time to think of the operator first, supplying a kettle as an option with each machine so that the driver could make a hot drink even when away from the site facilities.

Now JCB is to revive this link with the past. All 3CX and 4CX models will be available with an optional hot beverage machine, capable of producing tea or coffee, that will lock securely into an area at the side of the cab. The machine uses the 12V supply directly from the machine and has been designed to fit into the existing cab layout.

JCB Welcomes Yale Lift Trucks of Florida and South Georgia as a New Full Line Dealer

Call today to learn what JCB of Florida and South Georgia can do for you 877.605.9502

SAVANNAH, Ga. (April 5, 2010) JCB announces Yale Lift Trucks of Florida and Georgia as a new full line dealer joining its expanding dealer network. For nearly 30 years, Yale Lift Trucks of Florida and Georgia has been a market leader in material handling with more than 20,000 pieces of equipment sold and serviced. Today, the company announces that they are adding the full range of JCB construction equipment to their line-up. Sending a strong statement to the market, the new division will be named JCB of Florida and South Georgia and will remain under the same ownership and management as Yale Lift Trucks of Florida and Georgia. The company will service JCB customers from their four existing locations in Tampa, Orlando, Jacksonville, and Tifton, Georgia.

“We are proud to welcome JCB of Florida and South Georgia to the JCB family. Their outstanding reputation and their strong commitment to the customer make them a valuable partner for us. We look forward to a long and successful relationship,” says John Patterson, chairman and CEO of JCB.

Sandy MacKinnon, CEO of Yale Lift Trucks of FL and GA and the new JCB division

Both JCB and Yale Lift Trucks of Florida and Georgia are family owned and operated businesses. That is one of the qualities that attracted Yale Lift Trucks CEO, A.D. “Sandy” MacKinnon to JCB. “The culture at JCB is very similar to the culture we have at Yale Lift Trucks. Being a family owned business we believe in the same principles of hard work, cooperation and quick decisions,” says MacKinnon. Growing up in Detroit, MacKinnon always had a love for the wheels of industry. He began his career in the equipment industry at a Yale dealership in Michigan just after graduating college. He quickly rose through the ranks holding various positions within the organization before becoming National Sales Manager for Yale Materials Handling. Mackinnon purchased existing Yale dealerships in Orlando and Tampa in 1982 and later expanded to include two additional locations in Jacksonville and Tifton, Georgia. The dealership has been awarded the “Dealer of Excellence” for fourteen years; one of two dealerships in North America to earn this distinction.

Yale Lift Trucks of Florida & Georgia has a strong customer following and a solid reputation built on an unmatched service model. “We make it easy for our customers to do business with us,” says MacKinnon. It has been through this commitment to the customer that Yale Lift Trucks of Florida & Georgia has been able to form lasting relationships with their customers. “We plan on bringing the same dedication and level of service to our JCB customers as we have for our Yale customers.”

Backhoe Across America crew meets Sammy Stephens.

While traveling with the Backhoe Across America crew this past week, we wanted to get a little taste of local culture wherever we stopped. So when we stopped in Atlanta, we had to hit the Varsity for some chili cheese dogs. And when we got to Montgomery, AL the first thing we thought of was the Montgomery Flea Market guy. He made the phrase, “It’s just like a mini…mall” famous.

We talking about the youtube sensation Sammy Stephens who has had nearly 6 million views of his Montgomery Flea Market video on youtube. He’s been on such shows as The Ellen Degeneres Show, Maury Povich, BET, VH1 and they even did a parody of him on The Cleveland Show. So, when we went to his new store to ask him to plug our website JCBforHaiti.com, he jumped on the opportunity right away. As soon as he heard it was for charity through the Red Cross, he immediately got into character and did a quick little song and dance which you can view on JCBforHaiti.com. Thanks again to Sammy for being such a sport and for making Montgomery such a memorable stop.

Check out Sammy’s orginal video on youtube.

JCB Embarks on Coast-to-Coast Fundraising Road Trip to Help Rebuild Haiti

The World’s Greatest Earthmover – a.k.a.: a bright yellow JCB 3CX backhoe loader – has hit the road on a 26-day, coast-to-coast fundraising “road trip” to help rebuild Haiti. JCB, one of the word’s largest manufacturers of construction equipment, hopes the “Backhoe Across America” cross-country campaign will both remind Americans that Haiti’s long road to recovery is only just beginning, and encourage them to show their continued support – either by visiting one of the 11 featured route stops or by visiting http://www.JCBForHaiti.com to make a donation. JCB aims to help raise $1 million for the American Red Cross Haiti Relief and Development Fund.

No Ordinary Road Trip

The JCB 3CX backhoe loader will begin its coast-to-coast trek from the beach at Tybee Island, Ga., on Friday, March 26, 2010. The backhoe then will travel more than 3,000 miles across the U.S., making fundraising “pit stops” at JCB dealerships in nine cities along the way, before reaching its final destination – the beach at California’s Santa Monica Pier – on April 20, 2010.

“Haiti’s road to recovery will be long and difficult,” said John Patterson, chairman and CEO, JCB Inc. “On behalf of everyone at JCB, we hope that the miles traveled and donations secured during Backhoe Across America will help ease the burden of the journey that lies ahead for this devastated nation.”

No Ordinary Backhoe

On a recent episode of the National Geographic and Discovery Channel show, ‘Greatest Ever’, the JCB backhoe was ranked number-one on a list of the “Greatest Ever Earthmovers.” With the Backhoe Across America campaign, JCB will put the Worlds Greatest Earthmover to an even greater test to see just how far a bucketful of charity can go to help the Haitian people rebuild their lives.

JCB invented the backhoe loader in 1953; today, the company is the world’s leading manufacturer of this versatile and reliable job-site solution, producing almost one out of every two backhoes sold worldwide. In keeping with the company’s long tradition of assisting disaster-relief efforts around the world, JCB already has donated two backhoe loaders in response to Haiti’s immediate recovery needs. And, most recently, JCB pledged to provide $100,000 worth of backhoe equipment for Chile’s earthquake victims.

No Ordinary Driver

JCB veteran employee Neil Smith will be the man behind the wheel as the backhoe makes its way across America. When Neil was growing up in Rocester, England, he walked by a large factory on his way to school each and every day. That factory was JCB’s World Headquarters. Not surprisingly, Neil dreamed of operating JCB’s signature bright yellow machines – but he had no way of knowing that the family-owned manufacturer would play a major role in his life for many years to come.

Now in his 37th year with JCB, Neil will operate the 3CX machine from start to finish, traveling at speeds up to 30 mph on secondary roads, which, by law, must be used throughout the trek due to the backhoe’s maximum speed limitations.

Tour Stops

March 26th…………………Tybee Island GA

March 30th…………………Atlanta, GA

April 1st……………………..Montgomery, AL

April 7th…………………….Baton Rouge, LA

April 9th…………………….Houston, TX

April 10th…………………..Dallas, TX

April 12th…………………..Lubbock, TX

April 16th…………………..Phoenix, AZ

April 19th…………………..Fontana, CA

April 20th…………………..Finish Line Party at the Santa Monica Pier

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